Thursday, April 23, 2015

OppenUp 1 - Desktop versus Mobile App?

Desktop versus Mobile App?
original design concept (copyright OppenUp inc.)

Alright, so here are my thoughts as I begin this process again.  I'm taking a quick break from my other work to being my thinking about how to get OppenUp's relaunch moving forward.
In order for me to know what is in my to do list I first need to understand the current situation.

My goal for the new OppenUp is to be an app instead of a desktop tool.  That's because it appears that the market is adopting the mobile video platform a lot more than desktop based services. There seems to be this idea that if you're on a desktop you have to be more formal, although is not the case mobile video sharing inspire originality, spontaneous interactions and more transparency - which is what I want and need from future OppenUp's users.
So the goal is to have a video based tool that is entirely mobile driven with support through desktop access.
What do you think?

Unless I can find a mobile developer that wants to partner with me and can do both iOS and Android applications I will most likely have to bootstrap my new app and pay someone myself which will mean I will only be able to deliver an app for one platform. I will go with my gut instinct on this and pick Apple's iOS.

I am also learning to build using #swift programming developed my Apple, so I think that would help. 
I recommend this online course check it out here: OneMonth.com


When are an entrepreneur with an idea that is technology driven such as is an app but have no technical skills, you need to decide whether you want to spend  your time learning to pitch ( I recommend the Steve Job's Presentation Secrets listed on the right here) and looking for amazingly great entrepreneurial computer scientists/programmers/software engineers/hackers that are also interested in your idea, have no other opportunities going on, like to work super hard for no pay, and trust you as a leader to where will join your startup or you can learn to code yourself and as you learn and ask other programmers for their help on particular issues and you build your network of programmer helpers and that way you at least learn to code, good for any other opportunity and you build a circle of contacts for when you are ready to pitch and invite them to join your startup.

Trust me you can easily spend a year looking for programmers or spend that time learning yourself. 
That or save the money required to build an app, typically these days this run from about $35,000 and up. 


Because I have no money for this project and I am planning on launching this the typically way most entrepreneurs start - with no money - I will go with the latter, learn some more code @ OneMonth.com, talk to more programmers, attend or host meet up evens where I can meet programmers and go from there.


Next I think I will create a rough outline to the things I need to take care of which will serve as foundation of my actual plan and the strategy to follow.

If you haven't subscribed please do so, I really hope to show you something cool and keep you in the loop! or if you are a programmer and want to work with me or know someone or just want to chat! email me at humberto@oppenup.com

www.OppenUp.com (Copyright: OppenUp, inc.)








I will try to begin my app using what I have learned through OneMonth, check out my progress of another app I'm building: Photog.

Follow me as I build a technology business step by step

About 3 years ago I began crafting an idea, with a pretty simple goal: help ordinary people increase the amount of interviews they actually get. Simple, I'm not out to "make the world a better place" or even guarantee everyone a job. I have a ton of valuable corporate, sales and marketing experience but there was a year where I couldn't land a single interview no matter what job I applied to!
I was desperate! I felt horrible about myself and just couldn't believe it. 

Have you ever felt this way? 

Then I began asking questions. To everyone, I'd call HR managers and interview them, I'd ask on Twitter and FB, even LinkedIn. 
Did you know that a lot of "hiring companies" aren't actually hiring. Most don't even look at your email or resume and instead they have a software subscription service or third party do that for them. Heck! Some Have gotten as far as admitting that your name determines whether they want to even bother with you (for some jobs). The hiring and recruiting process is so impersonal now a days is unjust and almost inhumane. 
So my startup was launched. Then after a year or so it failed

OppenUp.com : is a map based job and applicant search tool that allows its users to find jobs and pitch themselves to them!  


To make the story short, I did the expected like get mentors, get user validation, spent A LOT of time finding developers who would work with me on an equity basis (this was what took the majority of the dev. time). Meeting and interviewing them, going through a high turnover of programmers who got burnt out because startups is not their thing, met with potential business partners who again deflected. All while the market ( that would be you) kept on telling us how
OppenUp.com was just about the most innovative thing in recruiting since online job boards! This was before #Meerkat and #YouNow

We failed because I honestly lost traction and focus and I fell into the bootstrap mentality of taking my time and finding partners who shared my passion. No one will ever share your level of passion for your own startup more than you will. I got busy with family and busy with my own consulting work at www.unthink.me

People still ask me about and yes the website is live. I never did find a great programmer who subscribed to my idea so much they wanted to spend their nights with me working away. All want money, only a few believe in investing your sweat equity for a while. And that's ok. So why am I writing about this? Well, I know more today than I did a year or two ago! I'm just as determined or more to see this happen. I also help startups and entrepreneurs take ideas from scratch and monetize from them! I have helped a few grow their communities as sort of stealth ninja. What better way to show you how to launch a startup than by walking you step by step as I build one myself. The market is now ready for video streaming, the technology is better suited now too, and amateur video is not as much taboo as it was even a couple of ears ago. 
OppenUp was a bit ahead of the curve and my team was not innovative enough to pull it through under an unfocused leader. So I figured I would use OppenUp as example. 

I will keep you posted on every thought and step as I build this startup.
I will ask you for advice and help from time to time but overall I just really hope that I can show everyone how hard and simple at the same time creating a company is as well as how rewarding it can be even if you fail. 

Footnote: I don't believe OppenUp failed, I think it simple came to a pause waiting for me to mature professionally and the market to come around video a bit more. 

Alright, I'll roll up my sleeves and get working! Subscribe to my blog here on the side bar or send me an email at Humbero@oppenup.com for email updates!  Don't worry I won't spam you! 


Here is a screenshot of my platform:


Here is a funny ad post we ran:

Friday, April 17, 2015

Your Continued Answer to Clarity.fm question...

{Hi!, here is the continuation from the question found on Clarity.fm here:  https://clarity.fm/q/2474 } {Regarding growth hacking for an international shipping service and creatively growing its customer base}

... A persona allows you to paint a picture of your targeted consumer: an example would be: A crafter of steam punk inspired dress shoes. His buyer’s persona would be a  hipster, he likes hand made items, crafted from raw materials, he wears hats suitable for Mad Men, probably wears Ray Ban looking glasses but probably not brand name, his wallet is probably made out of organic untreated leather with a chain, he has a beard, so most likely buys beard  care product, I’m almost sure his friends do too. If he uses social media, he would probably not have a Facebook, he probably uses twitter or Instagram. He would most likely connect with the words drapper, fashion, uncool, urban, no filter, raw, cotton. He probably doesn't mind spending more for the things he considers good quality made with love, so discounts wouldn't matter much to them.

…For your international shipping service, your client might be a middle income urban white male. But what subset of that is more common? What products are bought more through your service or for what industry? Answer those so you can begin crafting your persona. If the most common thing sold is handmade house décor, your persona would probably hang out a lot on Pinterest, which means they spend a lot of time online and have no problem following links to their hosting sites for How Tos, or suggestions. This group of people might be more secluded than hipsters, so trying to leverage their network might not work as much.  But what they would probably rave about is how your service allowed to find something super unique from another country and better yet gave them an idea on how to add to their space. This can be through a picture on their Facebook profile. You can hack into this by having them share their product from an email you could send informing them of their product’s arrival. You can showcase your products sold on Pinterest, create Facebook buy page, offer some discount for signing up to an email subscription.
An email subscription in exchange for a discount is great because if your consumer gets the idea that they are saving, let’s say: $100, you can continue a relationship with email and maybe at least once more get them to order again and make maybe $110 more from them, the more they buy, this initial $100 more than pays itself back..
Once you have that persona, 
Target them and their networks {this approach requires some serious homework, but it pays off} strategize on paper before you begin reaching out. Use social media to approach them and build relationships through them, also you might to make changes to your current social accounts so they play well with your super targeted effort and added squeeze pages.

Squeeze pages can be created so that in social media efforts your link is used to send them to a simple conversion page where they either sign up for your product or sign up for a discount, or follow up call or something (depending on what it is that you import)
If you really don’t want to offer any discounts: Have a squeeze page that gives your potential clients the right to sign up/in only if they refer a friend or tweet or like or pin… (Depending on what your subset demographic is most likely to use, the key is not vanity but actual valuable exposure to those who could actually use your product not just rack up likes)

You can offer “extra packaging” or care if they simply share or refer or enter their email.

Ask and easily redirect them to provide answers to Facebook for example on tips that future buyers could benefit from. Once your clients become contributors they are more likely to share their input with their networks.

Add gamification, rewarding them with some sort of recognition on social media for their contributions via answers/tips or for being a frequent buyer.

I hope this has gotten your mind flowing with ideas, just remember before you go half-assing your efforts write down in paper what your persona will look like, what keywords would they most likely be attracted to, what services or values, what products are bought the most by that most frequent persona buyer. Once all is jotted down in paper, then go and implement with a squeeze page, possibly redesign of your website, Pinning of pictures, or offering extra care, etc.
You goal is not ambitious, just look for a K factor of at least 1, which means that one consumer at least brings 1 more consumer to your site.


 Did you notice what I did here? I started with Clarity, then asked you to continue reading here. I hope you did. This increases the awareness to my blog to you and anyone else who reads the Clarity question/answer. It also gives you a real time example of growth hacking. 

Also, the tags I put on the bottom of this post should help anyone else looking for advice on this topic  find my blog in the future. 

Best of luck.
For web development, consider www.arizonawebstudio.com
For creative business coaching and help, consider me at www.unthink.me
Also follow me on twitter @OfficialUnthink or facebook.com/IwillUnthink

Humberto Valle

#UnthinkStrategy

Thursday, April 16, 2015

Too many experts with no credentials

The new 4 P's of the Marketing Mix

DO  YOU KNOW WHAT THE 4 P'S OF MARKETING ARE?? 

If you attended business school or marketing, or possibly just from doing this for so long - you most likely remember the marketing mix as proposed to include: 
1. Product
2. Place
3. Promotion
4. Price

These 4 Ps are dated, they don't account for the new social web that has been unleashed with the power of the internet. People have instant access to so much information that  alot of us don't just decide on what brand or company to promote and sponsor based on their looks, and marketing, and quality or even just from reviews found online. Many of us, decide based on how the company itself operates in and out of its headquarter buildings. 


The management that operates a business is just as vulnerable to judgement as the packaging is. 
We needed to create a modern version of these four P's but we can't just negate them either, so we added 3 more: 


People, employees and internal marketing, are critical to marketing success. Also, as part of the new four Ps, marketers must view consumers as people to understand their lives more
broadly, and not just as they shop for and consume market offerings.
Processes are all the creativity, discipline, and structure brought to marketing management. Only by instituting the right set of processes to guide activities and programs can a firm engage in mutually beneficial long-term relationships, generate insights, and create breakthrough products, services, and marketing activities.
Programs are all the firm’s consumer-directed activities, online and offline. These encompass the old four Ps as well as other marketing activities that might not fit as neatly into the old view of marketing but must be integrated to accomplish multiple objectives for the firm.

Performance reflects, as in holistic marketing, the range of possible outcomes that have financial and non-financial implications (profitability as well as brand and customer equity), and implications beyond the company itself (social responsibility, legal, ethical, and community related).

An Amazon exec shares 20 mistakes inexperienced managers make

This answer originally appeared on Quora as an answer to the question, "What are common mistakes that new or inexperienced managers make?"
Below are some mistakes I made as a new manager or have seen other new managers make.
Experienced managers still make some of these mistakes, though hopefully fewer:
Be proactive, not reactive.

Performance Management

1. Being slow to deal with performance issues — Smoke becomes fire. If you take note of performance issues early you can give gentle corrective feedback. If you're too slow to notice you have to give stronger feedback, and the performance issues may be harder to reverse.
2. Not documenting poor performance — Documenting poor performance via email helps employees understand the gravity of the situation ("This email summarizes the discussion we just had") and it is also helpful to have on hand if it comes time to terminate the employee.
3. Not documenting good performance — Documenting good performance via email, to the employee alone or to a wider audience, is a great way to recognize their contributions to the team and company. It's also a good habit to regularly document good performance of team members for your own purposes, so you can remember what you want to praise them for at annual review time.

Career Development

4. Not getting to know your employees  It's great to know the names of all your employees' kids. It's even better to know the type of work each employee most likes to do, their particular pain points within the team or company, what their career objectives are (depth, breadth, management), or why they might be thinking about taking a different job or moving to a different company. You need to develop a rapport and level of trust with each employee before they'll start to share these things with you.
5. Not paying attention to your high-performing employees  If you're very satisfied with how an employee is performing you need to turn the tables and invest in making them more satisfied with their job. Find ways for them to do more of what makes them happy and less of what doesn't.
6. Not investing in developing your employees  Every employee needs to be developed, either to support the career development (and retention) of strong performers or to improve the performance of weaker employees. Every year you should be trying to raise the level of performance of every employee.

Leadership

7. Thinking too small  A successful leader is going to create growth and opportunity for their team. A leader who thinks small is unlikely to do either. Instead of planning how to grow your business 100%, plan how to grow it 10x or 100x.
8. Not explicitly allocating resources  Explicitly managing resources means prioritizing projects, specifying how many (or which) resources will work on each, and in what order. Highly effective teams may be able to self-organize extremely well. New managers give less effective teams too much freedom to self-organize, leading to sub-optimal resource allocation.
9. Poor delivery of unpopular decisions  The difference in how employees receive unpopular decisions often depends on how those decisions are delivered. The more important, or more unpopular, the decision, the greater the need to manage its delivery. In my experience, the best way to deliver unpopular decisions is at a team meeting where you have ample time to give the reasoning behind the decision and take Q&A. Good managers explain why the decision is made. Bad managers say, "Because the boss said so."
10. Being slow to resolve team pain points  New managers don't pay attention to or understand their team's pain points. Good managers are always tracking their team's pain points, devising strategies to reduce or resolve them, and then moving on to the next pain point.

Recruiting

11. Not investing in sourcing  Good managers source candidates themselves through their personal networks and take ownership over sourcing in other ways, treating any candidates that the recruiting department sends their way as gravy. Inexperienced managers are satisfied with whatever recruiting sends them.
12. Lazy recruiting  Good managers act quickly on any recruiting activity. They review resumes as soon as they come in, make time in their schedules for phone screens, sell their positions to candidates, make quick hiring decisions, and are aggressive in getting from offer to acceptance. New managers act more slowly. They trust the recruiting department to brief candidates on the position and handle other candidate communications. Lazy recruiting loses candidates to other companies or internal teams.
13. Reactive sourcing and recruiting  Bad managers wait until they have an approved position and a job description up on the company's website. Good managers are always sourcing and recruiting, and may be chatting up a prospective candidate today about a position they may not have open for a year or more.

Hiring

14. Not being clear on the requirements of the role  Inexperienced managers don't spend time thinking about exactly what they need from a new hire. They hire generic candidates with generic skills. Good managers have a more narrow profile in mind, which helps them write stronger job descriptions and generate more qualified candidates.
15. Lowering the bar  Inexperienced managers have low standards, or lower their standards, in an effort to make a hire. Good managers know that they're much better off keeping a high bar and waiting for the right candidate.

Organizational Development

16. Letting dotted lines proliferate  It sucks to have two bosses. Good managers seek to have clear lines of authority and prevent their employees from getting caught in the middle between competing bosses. Inexperienced managers let other managers carve out chunks of their resources.
17. Letting the team get swamped  Inexperienced managers keep piling more and more work on the team. Experienced managers either grow the team size to handle the increased load, or deflect the increased work. It takes an experienced manager who's earned the trust of leadership to push back effectively, or to effectively justify why the team needs more headcount.
18. Being reactive  Inexperienced managers need their bosses to tell them when their team is over or under-resourced or unbalanced. The team might have too few or too many resources, or it might be heavy or light on a certain role (e.g. QA:SDE ratio) given the other resources on the team. Experienced managers are anticipating how the needs of the team are going to change over time and then working proactively working to adapt their organization's size and structure.

Visibility

19. Taking the credit  New managers let themselves take credit for their team's work. Good managers attempt to redirect kudos and credit onto their team, or ideally, individual team members.
20. Forwarding the blame  New managers pin the blame on team members. "Joe was out of the office and wasn't able to finish this in time." Good managers put the blame on themselves and understand that any failing within the team is a failing of the leader.
Ian McAllister is GM and product leader at Amazon. For more from Ian, follow him on Twitter.


Read more: http://qr.ae/d5Dmf#ixzz3XV1FNo9q

Tuesday, April 14, 2015

My latest response to "What the fuck is Unthink!?"

"We don't need MORE information, we need to 
simplify it and remove a lot of it.  I called it 
Unthink Strategy, an agile state of mind and 
clarity level where you become more agile and 
effective after releasing the burdens of 
expectations and assumed realities. "
- Humberto Valle, Unthink Strategy



















You can be creative.
You will be ballsy.
You can be amazing.
You can be rich. 
You can have an amazing life.
I know I do.
Your family will love you.
You will be successful. 
You can have your own business.
You can live off a blog. 
You will learn today, not tomorrow.
Sign up for something today.
Be happy, be burden free.
You will grow if you set yourself free
Reach high thought clarity
I can do it, so can you
Unthink Strategy

Thursday, April 9, 2015

Your Startup Needs More {fckn} Brains not Money


"If I could only get some funding..." How many times have you thought this yourself or heard others say!?

I bet is a lot!! 
This concerns me because it seems to me that all newbie entrepreneurs {CEOs} think that the key to success is money- that the lack of startup money is the only reason they are not successful. Once you get the funding you seek that all will be great and your idea and business will flourish and you will ride your stallion into the entrepreneurial sunset. So what is the first thing most entrepreneurs do after conceiving an idea??? 
THEY SEEK FUNDING. 
I did it too and I learned a lot from it - I failed and refined my pitch and with the help of the book: The Presentation Secrets of Steve Jobs {shown on the right side bar} . 
What you might not yet realize is that is not about the money it's about how creative and how good you are at delegating the things that you are not good at! Is about having brains. When I started my first company I made the mistake of asking for investment, I got seed funding. Nestor the person that backed me financially used his personal savings to partner with me; I promised him millions and then I failed. Can you imagine what I felt every time I saw him and the resentment he must've felt even though he never really admitted it. I failed because I thought my idea was genius and the customers will would just flock to buy it  and that all I needed was some money for production and a website a cool office and some marketing, boy was I wrong! 

So what do should you do? Is simple really:
1. Just list some people or firms {not family or friends} that would benefit from your product or service. 

2. Craft a simple question that would drive interest from them but also give you insight as to what they want. It can be as simple as asking them if they see themselves using your product.
3.  Use this insight to refine your product and begin crafting your pitch for sales to others. Offer and ask for the opportunity to have them as clients and even pre-order. 

{THERE IS NO BETTER SEED MONEY THAN YOUR CLIENTS' MONEY}


Businesses don't need more cash they need fucking brains.
#unthinkstrategy  #googleme
Humberto Valle
www.Unthink.Me
facebook.com/iwillunthink
twitter.com/officialunthink

Wednesday, April 8, 2015

3 brilliant art websites that actually sell.

3 brilliant artist websites that inspire you and {actually} sell art.

These artists have eloquently chosen to invest in their identity because they understand the power of a internet exposure. Do you?



Perfect example of simplicity that translates the artists edgy take on the world views. The calmly display their work with no sales propaganda but subtly do direct your attention to getting in touch with them. simple.


I just absolutely love this website. Asier offers amazing creative to us through his work and through his website. Black and simple design that portrays his attitude and art style. The website is an embodiment of his persona and work.  {also love that ALL his information is one single page}

3. { http://www.yowogura.net/ } 

Her website is just amazingly simple and effective. As soon as you arrive you realize just exactly what it is that she has to offer. Proves that a single page website is not a landing page if is well designed. Perfectly executed.



Are you ready to get your art portfolio page created? Visit me at www.Unthink.Me and get in touch or www.ArizonaWebStudio.com {both are me}

If you are looking for ideas and graphic design assets check out:  www.CreativeMarket.com

Invest in your brand.

Get %25 off using code: Rossana
GET 25% off using code: Rossana

"Is a self fulfilling prophecy that the unfortunate reality of an artist is that art won't pay, but this 'reality' is what holds people back from investing in their brand and with no brand. This too is a HUGE MISTAKE. 
CLICK IMAGE to learn about the business of being a chef



"If you don't invest in your brand, nobody else will". 
- Humberto Valle #unthink

Friday, April 3, 2015

Building my app with ONE MONTH


If you haven’t - you're missing out! This team provides us with a great resource for learning various business related topics like marketing and programming. 
(link)
Growth Marketing, Web Security Integration, iOS Swiftdevelopment, HTML & Java and much more! 

I was hesitant at first. Their classes ranged from $500 to almost $900 for a #swift class!! Who would pay so much for that? Well, them being a startup and applying their own lectures have since reduced the pricing. I have been a fan ever since. OneMonth's growth is spiking!! which means a bigger support community for those who join. I think because of the community, their new pricing of $49 is cheap!  Their approach is very hands which is what makes learning fun and comprehensive. WAY BETTER THAN YOUR COMMUNITY COLLEGE COURSES.

Below is a screenshot of my current course, which my 5 year old son is  joining me on:


So what are you waiting for? Go check them out and give them a try. Take my word and that of the many of us who keep coming back for more and you will not be disappointed. 
ok, so is one week after starting this iOS development class and i have to say that their structure is actually really helpful. I have gotten stuck a few times over some bugs but the other students are there for me. I couldn't be any more grateful in their effort of collaboration. The teacher is very savvy, but not always available right away which is why is great that other students have provided a lot of info for each other. The community is huge! Here is a screenshot: 

Update 4/23: 

I'm beginning to see my Photog app come to live!!I did a bit of cheating and checked out one of the last videos where it shows me how to submit the app to Apple's iTunes store. Exiting!! 


I won't show you yet... but stay tuned! cus this app will be cool!



Thursday, April 2, 2015

Crafting an Entrepreneur mindset

Hi guys! So I created a short list of books. 

This is for those of you who are starting out in the world of entrepreneurship. Is not about how much knowledge you have, but your set of mind and books like the ones listed below are great crafters of successful entrepreneurship mentality. Read them.

Presentation Secrets of Steve Jobs by Carmine Gallo



Growth Hacker Marketing by Ryan Holiday


Genghis Khan and the Making of the Modern World 
by Jack Weatherford





Ender’s Shadow by Orson Scott Card





 Tribes by Seth Godin






Enjoy your new reading material.