Wednesday, April 30, 2014
Sunday, April 27, 2014
Others don't remember your death.
But they do remember what you did in your life time. Work hard, be dedicated to whatever you do and succeed though your own efforts.
Saturday, April 26, 2014
Free Mail In Template for Maid Services
I recently received a mail offer from a cleaning company and was just horrified by the words and the layout of the letter but mostly I couldn't understand why if anyone with a young company would be willing to spend the money sending out mail to various communities and not pay a little attention to how the flier looks or whether or not it serves a purpose : Value to the recipient.
Among other things, the few things that really bothered me include:
Among other things, the few things that really bothered me include:
- No phone number to contact, only had an email address and web link. (BIG NO NO)
- No images, it look like couldn't been sent by a very clean oriented lawyer! Horrible
- No description of their services at all!
So decided to make a flier myself for anyone with a cleaning service to download and edit for your use. I learned a couple of things when designing fliers such as the paper real estate is critical so is important that you limit your words but use them wisely so you can describe what the value proposition is and have a couple of call to actions. I decided to make the flier focusing on simple quote prompting so I only included the phone number and a brief summary of services plus the fact that you might be a growing company to entice some trust in the flier. I also added an addressee on the top of the flier to make it a bit more personable.
By no means is this flier perfect, but because at Unthink we like to offer different services to our business clients I wanted to get in the shoes of a cleaning company and with a budget friendly mindset have a flier design that would offer value to potential clients but also be easy to read and easy to make.
Here are the links:
-Humberto Valle
www.Unthink.me
Tuesday, April 22, 2014
Less Ad Buying More Word of Mouth.
Word Of Mouth Trumps Advertising.
YUP! Whether you’re a big business or a neighborhood freelancer, no other advertising platform comes close to the benefits of word of mouth. The trick with this is not to buy the loyalty or actors but to truly go out of your way to either create an amazing shopping, dining or use experience or creating an amazing product that others will want to genuinely share their experiences with your brand and thus creating more hype around what you do and ultimately driving you sales. Below are some pointers to develop word of mouth campaigns that are absolutely FREE.
- Most obvious: ask for a referral from a greatly satisfied customer (but only from one that you truly went out of your way to deliver happiness, not one that you just simply didn’t screw up with)
- Have fun at work! Record video of your employees doing something funny or kind and upload them to free sites like YouTube and Vimeo or even Instagram, Vine. Ask your employees and everyone else involved to share it as well. Videos have the highest chances of going viral than anything else.
- Give perks –Make a braggin’ contest and offer simple prizes. These could include a profile of the customer or business client, discounts, early access or even to just be listed as that locations VIP customer with picture hung and all for all to see! Get creative.
- ”This guy from this company was talking about what he thinks of this!” You can be this “guy” on the news or radio people get to talk about after reading, hearing or watching a cool story or topic. Contact your local bloggers, podcasters, news media and radio to get added to list of experts. Or better yet send public releases of topics… You never know when they are short of a story and need filler articles.
- Get Involved! This is by far one of the cheapest and greatest way to getting some WOM love. Donate your time, volunteer or help your community event. You get to share your passions, meet nice people, pass out business cards in a non-networking event which is great, and show others that you and your company really cares (even if is superficial)
-Humberto Valle
www.Unthink.Me
@officialunthink
Contact Now
What the Rich Think Parents Should Teach Their Children About Money
What the Rich Think Parents Should Teach Their Children About Money
Perhaps Warren Buffett was suggesting to Barack Obama how to raise Sasha and Malia.
Looking to teach your children something about finances? It turns out the world's second and third richest men have strikingly similar upbringings that led to their immense success.
Learning from the two men on top
Carlos Slim is the world's second richest man, born in Mexico City, with an estimated net worth of a staggering $67.6 billion. He controls 48% of America Movil, which has the most mobile-phone subscribers in the Americas. He also has major positions in the banking and insurance company Grupo Financiero as well as mining firm Minera Frisco.
Carlos Slim is the world's second richest man, born in Mexico City, with an estimated net worth of a staggering $67.6 billion. He controls 48% of America Movil, which has the most mobile-phone subscribers in the Americas. He also has major positions in the banking and insurance company Grupo Financiero as well as mining firm Minera Frisco.
Warren Buffett is the third richest man with a net worth of $63 billion. He's the chairman ofBerkshire Hathaway (NYSE: BRK-A ) (NYSE: BRK-B ) , which encompasses a variety of businesses, including insurer GEICO, railroad Burlington Northern Santa Fe, energy company MidAmerican. In addition, it has $60 billion worth of total investments in Wells Fargo, American Express, Coca-Cola, andIBM, plus another $40 billion invested in other firms.
Together, the two men are worth a staggering $130 billion. And while their paths to success have been different, their childhood upbringings were remarkably similar.
The similar childhoods
While Buffett grew up in Omaha, Nebraska and Slim was raised in Mexico City, Mexico, the two have a remarkably similar start to their success.
While Buffett grew up in Omaha, Nebraska and Slim was raised in Mexico City, Mexico, the two have a remarkably similar start to their success.
When asked what he wanted to be when he was growing up, Slim said:
I think I always know that I was going to be a businessman, because I began to invest when I was ten or 12 years old. I began to make my first investments. I opened my checking account and I was already investing very young. I think I knew that.
Buffett has a similar story, as he was recently asked what the secret to his success was and said simply:
I found what I love to do very early...when I was seven or eight years old I knew that this particular game really, really intrigued me. And then I had some great teachers along the way.
Like Slim, Buffett made his first investment when he was 11 years old. He used $114 to buy three shares of Cities Service preferred for $38 each. Shortly thereafter, the stock fell to $27, but Buffett waited until it rebounded to $40 before he sold all three shares. Ultimately, the stock then roared to $200 a share, and Buffett quickly learned the value of buy-and-hold investing.
Carlos Slim. Source: Flickr / World Travel & Tourism Council
The leading path to success
Both men note they started their path to investing first by saving. Slim notes his father gave him five pesos every week -- worth less than 50 cents today -- and he spent less than he had and began to put his savings into a bank. From there, he suggests "you begin to think about what to do with them and you investment."
Both men note they started their path to investing first by saving. Slim notes his father gave him five pesos every week -- worth less than 50 cents today -- and he spent less than he had and began to put his savings into a bank. From there, he suggests "you begin to think about what to do with them and you investment."
The same fatherly prompting is true of Buffett as well. His dad opened Warren's first savings account when he was six years old and put in $20. From then on Buffett began to save the money he made through "gifts, chores, and money-earning schemes" to bring the account to $120 so he could make his first investment. This is part of the reason why Buffett notes his father "was a huge influence" on his life.
What parents can teach their children
Buffett has said:
Buffett has said:
The most important job you have is to be the teacher to your children. You are the big, great thing to them. You don't get a rewind button. You don't get to do it twice. Teach by what you do, not what you say. By the time they get through formal school, they would have learned more from you than from school. Provide warmth and food and everything else.
In that advice, we can learn the critical value of teaching children the importance of saving and investing but also pursuing goals according to their gifts. And while they may not end up with as much money as some, they will likely have more happiness.
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