Less Ad Buying More Word of Mouth.

Word Of Mouth Trumps Advertising.

YUP! Whether you’re a big business or a neighborhood freelancer, no other advertising platform comes close to the benefits of word of mouth. The trick with this is not to buy the loyalty or actors but to truly go out of your way to either create an amazing shopping, dining or use experience or creating an amazing product that others will want to genuinely share their experiences with your brand and thus creating more hype around what you do and ultimately driving you sales. Below are some pointers to develop word of mouth campaigns that are absolutely FREE.  

• Most obvious: ask for a referral from a greatly satisfied customer (but only from one that you truly went out of your way to deliver happiness, not one that you just simply didn’t screw up with)
• Have fun at work! Record video of your employees doing something funny or kind and upload them to free sites like YouTube and Vimeo or even Instagram, Vine. Ask your employees and everyone else involved to share it as well. Videos have the highest chances of going viral than anything else.
• Give perks –Make a braggin’ contest and offer simple prizes. These could include a profile of the customer or business client, discounts, early access or even to just be listed as that locations VIP customer with picture hung and all for all to see! Get creative.
• ”This guy from this company was talking about what he thinks of this!” You can be this “guy” on the news or radio people get to talk about after reading, hearing or watching a cool story or topic. Contact your local bloggers, podcasters, news media and radio to get added to list of experts. Or better yet send public releases of topics… You never know when they are short of a story and need filler articles.
• Get Involved! This is by far one of the cheapest and greatest way to getting some WOM love. Donate your time, volunteer or help your community event. You get to share your passions, meet nice people, pass out business cards in a non-networking event which is great, and show others that you and your company really cares (even if is superficial)

 

 -Humberto Valle 

www.Unthink.Me 

@officialunthink

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