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Branding Strategy is something that should be left to the 'pros' otherwise you cant hurt your business. |
So you had a business idea. You came up with a logo and business name yourself. Was this a smart move? Or have you realized, like many other entrepreneurs that their branding is what is hurting their sales?Here are 20 Warning signs it’s time to rebrand!
1. You’re not attracting customers you want
2. You see similar businesses just killing it while you struggle
3. You feel like you’re spending too much on marketing efforts
4. You feel like your marketing budget is completely wasted
5. You’re not attracting great talent to work with you
6. Your logo doesn’t seem relevant to customers
7. Your current business image is overly complex or varied
8. You website, color scheme, logo, wording style, and customer persona doesn’t fit together
9. Your business is exploding in growth, but you’re not sure what the right next steps are
10. Your business name doesn’t fit your brand’s vision
11. You find yourself removing your email’s signature portion each time to send an email.
12. Your business card do not match your purpose or current offering
13. Sales have been in a steady decline
14. You can’t seem to increase your prices
15. Your business model and sales mix is increasing
16. Your brand’s look and feel is stale – You started and kept the clip art.
17. Your business culture is misaligned with that of your ideal or current consumers
18. You’ve added new products or services and they are confusing to your customers
19. You’re feeling unclear about your key messages
20. Your employee or customer turnover is really high
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