1 year old making strides!

Honest Maids of Phoenix Arizona turns 1 year old!

As you know, I do marketing for various companies – I don’t tout search engine optimization, pay per click advertisements, conversion pages specifically… My goal as a hired consultant is to help businesses breakthrough certain thresholds that are currently holding the company from achieving greater market stake, increased profit margins or added brand power. 

My wife started a business a year ago; her goal was to alleviate the time constraints professional parents have when it comes to good housekeeping. She wrote her business plan (with my help) interviewed a ton of parents and figured out just what needed to change.

Diana's mission was just that, to provide families with a healthy alternative to the time spent cleaning their homes with a hired professional housekeeping service.

In order for that vision to stay top priority she would focus as her main responsibility the tasks of long term strategy, quality, partner relations and operations and would hire coach-able, versatile, and entrepreneurial minded members for her cleaning team. She dubbedit Honest Maids.

Honest Maids has been pretty much all I have been working on for the past 6 months, decreasing my workload to accommodate to the harsh environment that the cleaning industry deals with. Each day cleaning businesses go out of business, mainly because the barrier to entry is almost non-existent that anyone who wants to start a cleaning business doesn’t need to know basic business to do so, and thus when it comes to competing the only thing these other business owners can turn to is price competition. Since most cleaning freelancers are owner operators they can reduce their fees as low as they want in efforts to win your business but what they are not realizing is that they are setting a very low expectation for these services and their costs. After they win your business with a very low price they then disappoint you, just how they did to us before we created Honest Maids, so that you now have this halo effect where you assume every cleaning company is either overpriced or just not worth hiring anymore.  

Diana and I are both graduates of Grand Canyon University’s B.A. program – something we are really proud of because GCU not only has a great welcoming environment they are true leaders in practicing what they preach when it comes to being a servant leader, entrepreneurial and community leadership.  Be assure that when you hire my wife’s team to stop by your home you will not only receive green natural and allergen free cleaning products and equipment you will also receive a great price because you don’t pay the hour like with other services and you, the customer is the very top priority – because without you – the business is on the verge of always going bankrupt, is just the nature of this industry.

Because client satisfaction is so important they will often go out of their way to deliver a great experience. I will continue to work hard for her business hopefully with you by our side helping ensure this company lasts many more years to come. 

Diana is building her linked in network, feel free to join here on on Linkedin here.