READ THIS TO GROW YOUR CAREER, SALE MORE, AND BECOME A LEADER

You are going to want to read this because is literally life changing!

Ask yourself, Have I ever though “If they only gave me a chance! I know I can prove them I can!!” ?? or how about “I know customers will buy from me once they realize their benefits!”

I will admit to both.

You might claim to that yourself or most definitely have heard someone say it. Although you might have agree with the person at the moment they said it, the TRUTH is that they needed to vent out their frustration because they are not being heard. You are not being heard! You lack an audience that listens. More so you lack what I call an ALPHA AUDIENCE.

IF YOU WANT TO ADVANCE YOUR CAREER

An Alpha Audience at work can be your supervisor, the company owner, your manager, the project manager you wish to work with, the supplier or vendor. It can even be a coworker.

They need to like you so much that they become ambassadors to your effort and your career. They believe in the WHY you do something, the WHY you work there that they create a sort of halo effect on you that they begin to look up to you in a personal way, they begin to share your goals and skills – they begin to consider you for a promotion or project.

IF YOU OWN A BUSINESS

You Alpha Audience are brand loyalists and evangelists that not only connect with your mission and vision but they connect behind the why you do what you do. For the most part consumers are emotional buyers, they don’t buy or hire you because of your services and list of features they will hire you or buy from you because they like your views, your true passion for why you are in business.

Apple conveys this perfectly! They always promote the why behind an OS change, their simplicity, the why behind an upgraded camera… or keyboard layout.. You intuitively agree and then thus buy the product as a personal statement.

You Achieve an Alpha Audience by simply sharing the WHY behind your actions. But the why has to be something meaningful more than saying I work because I have bills or I sell this because is my business or I like X products. You must dig deeper. For example:

I launched Unthink Me a few years back because I felt a call to help bootstrapped entrepreneurs break through certain obstacles to grow their businesses. I do engineering because I love the being able to couple my creativity with my technical side to find solutions to building construction.

Ask yourself why you work here rather than why you work. This should help you dig deeper on why you work. You might say, I work here because I enjoy how I am treated or Because I am trying to bring meaning to this line of work, or I somehow feel passionate about the simple perks this job allows.

Honest Maids has turned jobs into great careers options.

Win superiors with the words: YES (while you smile), using their NAMES (nothing sweeter than hearing your own name), BECAUSE (a passive method to lead someone to do/believe something), AND (this word is amazing during arguments/negotiations/sales), and BUT.

CAUTION!!!
Don’t use BECAUSE during an argument or under duress. This word is magic if used during lighthearted moments.

Example:

Potential Client: “Hello, this is John I am interested in your services and would like more information.”

Sales Person:  ”Yes of course John, let me tell you about our packages AND I’ll give you my opinion on what is the best deal!”

Potential Client: “ok”

…See that… very passively but firmly you lead the conversation, you showed you care by repeating their name (you listen to your customers), you went straight to prices (a lot of customers who want to lead the conversation hate talking about $$ because they hate being sold to but with the word AND you stop becoming a sales person for the company and start being their confidant… this is huge!

The word BUT

This word is dangerous. It can ruin a perfectly good first date, interview or sale.

Example:

Samantha: “I think you would be a perfect fit for our company culture! Tell me why did you leave your last employer?”

You: “Yes I think so too, thank you, I loved working for them they had me doing really enjoyable work but I had a conflict of schedules that didn’t allow me keep that position”

Notice how this might seem like a perfectly good response, however you used the word BUT in the wrong way. Everything before the BUT is forgotten and all you said was that you had schedule priority issues.

The new YOU would say: “Yes I think so too, thank you, I loved working for them they had me doing really enjoyable work and I had a different schedule that I feel is better suited for this company”

OR

“Yes I think so too, thank you, I had a conflict with my schedule but I loved working for them they had me doing really enjoyable work!”  

Imagine losing the potential love of your life because she sais... 

Her: "I really love the show Friends, they always make me laugh and just so random!!"

Dumb You: "Yes they are funny BUT they're not that funny"

Smart (happily married) You: "Yes they are random and sometimes I like their jokes!"

Thank you for reading, I really hope this helps you out in closing more sales, becoming a listened to person, getting that interview or promotion. As a favor to me please leave a comment and don’t forget to like my facebook page http://facebook.com/unthinkme