This is a letter to a friend, hoping to introduce him clearly to what the Unthink Strategy is in such a way that he can easily explain it to his friends and family and help him too :)
Josh, hope this helps.
So, Unthink is not about not thinking but instead is about
freeing yourself from expectations and preconceived ideas of what is
expected or what you think will happen by taking risks or just doing things out of the ordinary for you. I'll start with the elephant jn thenroom and the hardest part to understand and then trickle our way down. So, our culture has been built on giant
scam... and although i feel Seth Godin describes this a slightly different way, we have been scammed into fearing things, we are afraid of losing our jobs, we
encourage obedience, order and education as rules for success, and when
someone questions this they get kicked or made fun of.. think of lily… she
doesn't care who thinks what, she just sings because she likes it. she also
makes good side money from it. she Unthinks.. she does because she wants. If
she had stopped and thought of how old she is now, or wondering who would see
her sing, or if they would even get gigs to sing at, or if people thought she wasn't
good or looked funny or what not, she wouldn't be making good side money.. .and
she wouldn't be a happy non caring person she is… she Unthinked w/o really
knowing it. She should be admired for
that.
The scam I mentioned before was created by pure chance, but
little by little we forged it into our families ideas and what we think is
natural to us happens to be man-made and actually made very recently, a broken
system and culture of blind obedience. Just a few decades ago our economy was just flourishing and more companies and factories opened and more stores opened and
our focus as people changed to now wanting more leisure.. wanting more
convenience, but we didn't want to spend all we had to get it either, because
after all most were factory workers who earned very little. We wanted cheap
appliances, we got them, we wanted free education, we enforced it, we wanted
frozen meals, we got them; we wanted jobs we got them but the jobs we got weren't
good. They were meant to create cheap labor done by disposable employees.. people
who didn't cost you much every day but created 200 times the value of what it
costs you to have them but in any moment you could still easily replace him or
her.. .production lines were the way they did this.. this lowered their costs
so didn't have to pay much for our convenience… so then they turned to the
government and school system.. schools created more obedient workers because
they don’t encourage disruption, or independent thinking.. is always following
orders following the rules and fitting in.. if you don’t fit in you’re a failure.
Our system encourages new generations of
followers and train on obedience… We
always hear, go to school, follow the rules, get a good job, stick it up, work
your ass off and if you’re lucky you will be successful, if you’re lucky your
employer will give you an opportunity. Hopefully you don’t lose your job and
retire good. Then we started hearing failure is a good thing, if you’re failing
it means you’re trying and you’re still in the game. All this is bullshit, is
all fear that society has put in us, and forged that assumption that how we do
things is meant to be that way, that we have a pre-determined future and that
others have opportunities given them and so you weren’t that lucky so too bad
,just work your ass off until you die. We now know we have options to make us
more happy and successful regardless of what our goals are.
But if we look into what’s going on, people are becoming successful
not by following the rules but by standing out, being weird, not thinking and
just doing and not following expectations that society has forged in us. They take
risks instead of thinking their way out of an opportunity or worrying about
what others might think of them if they fail.. or think they need business
education to start a business or think they have to wait for the right moment, a moment that will never come and is up to us
to seize any moment and just do something not let it pass by worrying about
what you are doing or whether it will work or not… people fail because they
assume there’s a way of doing something and by those standards if the outcome doesn't
match expectations is considered a failure but when you Unthink there are no
failures and only adjustments to your efforts. Unthink Work is the product of
emotional labor and artistry (that personal human touch).
Unthink helps anyone from a self-employed, to an employee who just wants to
open opportunities for himself to a corporate CEO to someone just launching
their weekend business. Unthink is about undoing what you think you know and
re-discover your true potential by just doing something, anything.
This blog in itself is an example of it, it has my passion
and personal touch (artistry) and it has emotional labor of writing and putting
my emotions in this and is productive work because you read it, is an example
of how just doing something pays off, if you are reading this it means the
effort of just writing instead of thinking about it or waiting for later means
it worked, I did and you read. I hope that you pass this on to others who think
might benefit from just reading this… get their minds going and ideals pumped
up to get shit done! Be disruptive, Unthink and do something.
unthink.me
facebook.com/iwillunthink
#Unthink
