Entrepreneurs are successful because of one thing that separates them from the rest who fail and that is that we break rules. When I first started I realized that there were a lot of rules that weren't really enforced but had just become norms of practice and so everyone expected you to do certain things but it was when you broke them that you got others attention. This didn't make sense to me then, but now I know that rules are only meant to keep an organized effort but are not really meant to keep you down, is meant to separate the creative and determined from the hopeful.
It doesn't matter which successful and well known entrepreneur you look into, any one of them had to first learn the rules and norms of business and then learn to break them.
Here is to you breaking the right rules and paving your way to success:
1. Learn the norms of your market practices, investors wants and needs, the order in which people expect you do to things and then do the opposite. Is that simple, this is what often impresses potential investors, partners and customers. Break or bend the rules to your favor and people will notice that. Stand out in a positive way.
2. Find out what rules were broken by some successful entrepreneurs in your field, then replicate what they did and bring it to their attention. This works if you go a step further. For example, a common obstacle in funding is that you must apply through traditional channels like Angel.co or Gust.com and or application forms provided by the firms, instead try to make a relationship with them and contacting them directly, although they might not like it and turn you down, be grateful and let them know you will be doing something in the future that will blow their minds and want to partner with you, stick to that and follow up with them with a wow factor. Play the naive card and ask for guidance rather than investment.
3. Never be complaisant, once you starting being happy with what you have done you begin to lose the drive and will to step out of your comfort zone. Breaking rules requires determination and willingness to fail and feel horrible for a little while, then note what you did and learn from it then go it at again.
Rules bring order in any environment or process, otherwise we would all be pursuing our “American dream” in a very chaotic and possibly even illegal way. Rules is a natural order of things that limits opportunities and the number of those willing to stake their claim. Innovation comes from breaking the rules no matter what business you are in, the trick is always knowing what rules are meant to be broken and when.
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