Our jobs, again, are not to be down in the trenches doing labor or production work but to plan and execute ideas on how to make our businesses more successful and profitable as it continues to grow.
I'm not assuming only large company CEOs are being considered here, even if you are a small business owner you must wear many hats and each hat must independently work and do its best job regardless of what the other hats might think, and so when you are wearing the CEO hat you should only ideate and research what's needed to grow your company.
The most common approach to growing our companies is marketing, but you don't have a marketing or public relations study so what do you when you are in a budget? or have limited time? or resources?
Seth Godin, the author of many books and journal releases has a book titled "Purple Cow". Although I think the book is just filler to sell you the title and subtitle, "Transform Your Business by Being Remarkable"
The idea is simple, be different to stand out.
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